For the second consecutive year, the Folklore Grant program will uplift and support small Hispanic-owned businesses in Kansas City’s vibrant Hispanic community.
(KANSAS CITY) April 4, 2024 – Fresco Marketing the leading full-service multicultural marketing agency in Kansas City in collaboration with Wells Fargo, the Hispanic Chamber of Commerce, and the Hispanic Collaborative, proudly announces the recipients of the Folklore small business grants, benefiting Latino-owned businesses in the Kansas City Metro.
This community-driven initiative awards a total of $100,000 to 10 deserving businesses in the metro area, providing each recipient with a $10,000 grant. The partnership demonstrates the unwavering dedication of these organizations to fostering the growth and prosperity of the Latino community in the metro. Additionally, this year, the grant's reach was expanded to benefit five businesses in the Northeast area of Kansas City, Missouri, and five businesses in the neighborhoods of Kansas City, Kansas.
“Supporting these businesses with the Folklore Grant is not just about giving them financial assistance; it's about investing in the heart of our community. As a Hispanic entrepreneur myself, I understand the challenges they face, and I'm proud that Fresco Marketing, along with our esteemed partners, can play a role in their success. This initiative reflects our collective commitment to fostering economic growth and empowerment within the Hispanic community in Kansas City."
Luis Padilla | CEO - Fresco Marketing
“Wells Fargo is proud to support Hispanic small businesses in Missouri and Kansas through the Folklore grant program. Small businesses, such as the 10 grant recipients, are the backbone of our communities and they strengthen our neighborhoods.”
Vianey Beltran | Vice President, Wells Fargo Community Impact and Sustainability
“The Hispanic Chamber of Commerce commends Wells Fargo for recognizing the essential role Latino businesses play in our economy. This program truly makes a difference for our business community, and we look forward to continuing our partnership.”
Carlos Gomez | President and CEO, Hispanic Chamber of Commerce of Greater Kansas City
Folklore Small Business Grant Recipients
Joyería Leon
Jose Fiesta Rental
La Cubana Restaurant
Taqueria Tres Hermanos LLC
Kasanova Hair Studio LLC
El Nopal
VIVE Brand Co LLC
Thunderlight Work Boots
Osuna Bakery Inc
GGs Barbacoa Cafe’ Inc
About Folklore
Folklore is a new and refreshing yearly event during Hispanic Heritage Month that brings together artists, entrepreneurs, organizations, business owners, young professionals, and the community at large to recognize and celebrate the Latino community's influence and accomplishments in Kansas City.
Fresco Marketing, Wells Fargo, and the Hispanic Chamber of Commerce have partnered to take this celebration a step further and create a greater impact within the community through the Folklore Grant Program for a second consecutive year awarding 10 $10,000 grants to Latino-owned businesses.
About Fresco
Fresco is a minority-owned multicultural marketing agency that is refreshing the way companies see, understand and communicate with their consumers in an environment of constant change. Our mission is to create connections, eliminate barriers, and act as a bridge between various communities and different audiences. We help brands connect culturally, emotionally and authentically with the community and their consumers, cultivating a stronger presence that allows them to get to the next level.
Media Contact:
Sinhue Mendoza
(224)715-0387